THE PROBLEM IS, as everyday folks—even if we’re really up to phenomenal things in our work and in the world—we tend not to see ourselves as elite anything.
We see ourselves as “mere mortals,” not pros requiring the care and alignment that elite athletes would.
Instead of viewing ourselves as a sort of Olympic star in our own world, needing to be tended to like someone preparing for revered athletic events, we see ourselves as... “just us.”
Sure, we’ve got a ton on our plates, and big ideas and plans. And we push as hard as we can to fulfill them.
And we try to cram a little of what we learn from the latest health or fitness headlines into our weekly regimens. Maybe we do some heroic bouts of dieting and exercise too, to deal with the symptoms of our harried lives.
But because we’re so exhausted, fragmented, and distracted—and our lifestyles are supporting us in a host of vital ways—we end up jogging in place. Or worse, falling backwards.
And besides, no amount of “trying to get ourselves” to eat right, exercise, or rest—divorced from a powerful sense of purpose, self-worth and our life goals—really creates significant and lasting change.
Who’s EVER been motivated to improve a habit or take on a new practice just because we “should?”
Pretty much no one.
It’s like asking a pro athlete to train for...nothing in particular.
Right there you have the deeply frustrating and costly source of coming up short, for so many well-meaning would-be high achievers…
...and the downfall of just about every “program” that ever tried to help them live a healthy or successful life.
You’re not coming from the mindset of a person who is living to perform.
And with that pivotal mistake, that destructive disconnect...
...we relegate ourselves to a life of running to keep up with our demands, goals, and dreams—while attempting to WEDGE health and “wellbeing” into the race, haphazardly and ineffectually.
Instead of a whole lifestyle that supports you—and what you’re up to—you’re driving yourself into the ground and that wellbeing… well, it’s fleeting.
You’re overstimulated and under-recuperated.
You’re overfed, but often undernourished.
You struggle with overwhelm, fatigue, exhaustion, and stress.
You have no pre-season, no peak season, and no post-season. You just have a relentless, endless stream of competing demands.
This is the predicament almost everybody’s in today in our first-world, professional environment.
It’s a hidden downward spiral that most of us are working at staying out of, whether we know it or not. And many of us are failing miserably.
Fatigue and health complications are all too predictable in this disaster scene that passes for a “lifestyle” in our society today.
And our health/fitness industries are treating superficial symptoms—with impotent solutions that don’t address the causes, while making goals out of aspects of your lifestyle that aren’t even real goals!
Do you really want to spend the next 20 years, or more, just learning how to sleep, eat and exercise, when there is so much more to the way you live? Probably not.
But what if it didn’t have to be that way?
What if you could see yourself as the star athlete of your one precious life...and more importantly, live like that, consistently?
What if you truly treated yourself as if the game you're playing in life is at least as vital and compelling as any famous athlete’s game or sport?
What if you believed this so absolutely that you resolutely cared for your spirit, your mind and body and your whole life in accordance with that truth?
What if you were naturally inspired and motivated to feed, fuel nurture, rest, and train every part of you to support your everyday game?
AND, what if you were superbly educated to know exactly how to manage your energy so you can optimize every aspect of your lifestyle, to literally “live” your full potential?
You’d be living a Performance Lifestyle.
You’d up-level everything and challenge yourself, without the struggle.
And you’d be achieving even your most ambitious goals while living in balance with vibrant health and peace of mind.